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Industry and Product
A Defendable Niche. Does the company have a sustainable competitive advantage?

Growth Profile
Strong 3 to 5+ years earnings, above average Return on Shareholders Equity, substantial profit margins.   

Stock Characteristics
Operations
Modest capital spending needs.  How much does the company have
To spend to maintain current operations?  Freedom to  adjust prices
For inflation.

Management
Effective management.  How good are they at expanding operations,
Reinvesting in future growth opportunities, making smart
Acquisitions, or repurchasing share?

Financials
Low debt levels.  Abundant free cash flow.

Valuation
Attractive financial ratios.  Relative to peers, the market, and
Historic ratios.

                                                                      Return to Investment Process